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It can increase social traffic to and on an organization’s public LinkedIn profile.ĭos and don’ts of a LinkedIn logo in corporate email signatures Dos of a LinkedIn button.When you add a LinkedIn button that directs people to the organization’s LinkedIn profile page, all employees become brand ambassadors through their signatures.By tracking clicks on a LinkedIn profile customized URL, you can gather business intelligence and information about email signature traffic origins.A LinkedIn profile provides a layer of trust in B2B communications.It creates networking opportunities by connecting with the sender’s organization on the LinkedIn platform.It offers an opportunity for recipients to learn more about the sender’s organization.

Here are some benefits of adding a LinkedIn link in an email signature: Unlike other platforms in the social media sphere, an employee or organization’s LinkedIn profile is highly relevant to the business.

Of all the social media platforms that employees may have, their LinkedIn account is the one social media profile they absolutely should include in their email signature. Why should you add a LinkedIn logo to your email signature?

You may be wondering what the impact would be.Īccording to LinkedIn, there are 58 million businesses on the social media platform, making it a powerful network that allows brands to reach both B2B prospects and consumers.Īnd if you consider a recent LinkedIn survey that showed 40% of B2B marketers regard LinkedIn as the most effective channel for driving high-quality leads, the question is: Why would you NOT use the LinkedIn logo for email signature marketing? Let’s dive a little deeper. Now consider we’re looking at adding a LinkedIn button to the email signature. How do they do that? Through the employee email signature. That may be overwhelming on a personal level, but as a marketing tool, email communication remains unbeatable.Įmail allows employees to interact with current and prospective customers, partners, vendors, and industry influencers on a one-on-one basis while driving conversions and distributing content. Research proves that the average office worker receives 121 emails and sends about 40 each day.